Shreeja Mahila Milk Producer Company Limited (Shreeja MMPCL) is an all-women milk producer company headquartered in Tirupati. Since its inception in 2014, Shreeja has focused on empowering rural women milk producers. To manage its growing network efficiently, the organization implemented women dairy farmer traceability workflows, ensuring consistent registration, training, and monitoring across villages.
Shreeja operates through a large producer network supported by village-level procurement activities. This operating model relies heavily on accurate member records and timely field execution. As operations expanded, the organization needed to onboard new producers quickly while also delivering training in a consistent manner.
At the same time, teams required clear visibility into who joined, who completed training, and what support remained pending. However, paper-based registers and scattered files slowed daily work. Moreover, these manual processes increased the risk of duplicate entries and missing information.
To support its scale goals, Trace AgTech digitized Shreeja’s farmer registration and training workflows. As a result, field teams now capture producer profiles in a consistent digital format. They validate key details during onboarding and record training participation village by village.
Consequently, the organization gains a clearer picture of training coverage across locations. This visibility improves follow-up planning and significantly reduces last-minute data cleaning during reviews.
In addition, a single digital system improves reporting speed across teams. Staff generate summaries faster and share updates more confidently with management and partners. The system also reduces manual consolidation and dependence on paper lists and spreadsheets.
Furthermore, digitized records create a cleaner operational trail for governance and audits. Overall, structured registration and training workflows strengthen execution discipline. They help Shreeja expand into new areas consistently while serving more women producers without adding administrative load.
Shreeja’s rapid growth required a reliable way to onboard and train a large base of women producers while keeping data consistent across villages and field teams. Manual records created duplication risks, uneven data formats, and delays in producing accurate summaries for management and partners.
To address this, Trace AgTech deployed a standardized digital onboarding and training workflow aligned with Shreeja’s field realities—high volumes, multi-location execution, and the need for uniform data capture. Field teams now register producers in a consistent format and log training delivery in real time. This approach creates a continuous pipeline from enrollment to capability building, with clearer tracking at every stage.
Back to top
