Synthite

About Synthite Industries Limited

Synthite Industries Limited, established in 1972, is a family-owned conglomerate based in Kerala, India. The company processes and supplies a wide range of spices in multiple forms, including whole, powder, oil, and oleoresin. Its diverse product portfolio includes pepper, red chili, nutmeg, and ginger. Over the years, Synthite pioneered the spice oleoresin trade in India and today accounts for more than 30% of the global oleoresin market.

Commitment to Quality and Adaptability

As one of the world’s leading suppliers of food ingredients, Synthite consistently delivers products tailored to specific client requirements. However, ensuring such high standards involves more than technological expertise. In addition, the company continuously adapts to ever-changing agro-climatic conditions to maintain quality and reliability across its supply chain.

Backward Integration for Sustainable Sourcing

To ensure superior produce quality, Synthite adopted a backward integration approach. The company strongly believes that high-quality raw materials can only be achieved by training farmers and promoting sustainable farming practices. Therefore, through its raw material sustainability initiative, Synthite works closely with local farmers and provides them with continuous education and hands-on support.

Moreover, the company documents detailed farmer data and follows a structured coding system for its produce. As a result, Synthite maintains tighter control over raw material quality while ensuring complete farm-level traceability.

The Challenge of Measuring Long-Term Performance

Synthite strongly believes in continuous improvement—whether in farm productivity, profitability, or overall produce quality. However, tracking and comparing performance across multiple years posed a major challenge. Previously, the management team manually analyzed large volumes of data, which made year-wise performance monitoring both time-consuming and inefficient.

How Trace AgTech Enabled Data-Driven Insights

Based on insights from Corbel’s directors, who bring over 30 years of experience in managing contract farms and farmers, Trace AgTech had already developed built-in features for plotting year-wise progress. Consequently, the platform enables Synthite to track critical parameters such as area coverage changes, number of farmers, quantity produced, crops cultivated, farm productivity, average expenses, profitability, quality conformance percentage, and farmer loyalty.

Key Reporting Capabilities

• Trace AgTech stores and provides year-wise data for Synthite.
• The system generates reports to track year-wise performance across all critical parameters.
• Users can access reports as summary tables, detailed reports, and graphical visualizations.
• Teams can export all reports to Excel for deeper analysis.
• Additionally, users can download graphs for use in reports and presentations.

Business Outcomes and Benefits

• Improved control over project progress across multiple years
• Faster identification of weak areas, enabling continuous improvement
• Clear demonstration of project efficiency and effectiveness to clients
• More accurate and confident target setting for future years