Sresta Organics, founded in 2004, focuses on promoting sustainable livelihoods for farmers, healthy lifestyles for consumers, and ecological balance. Central to their mission is organic farmer traceability, ensuring farmers’ produce is tracked from farm to fork. By creating strong farmer communities and adopting a farm-to-fork approach, Sresta guarantees 100% organic products reach customers while supporting sustainable farming practices.
Over the years, Sresta Organics has grown significantly. Today, they train and support 34,016 farmers across 194,627 acres in 12 states. With multiple hierarchical levels—Field Executives, Supervisors, and Managers—it became crucial to provide personnel at every level with mobile access to track farmers under their responsibility using Trace AgTech.
Trace AgTech studied Sresta’s field operations and integrated tracking and monitoring features into the platform to enable seamless organic farmer traceability. This system ensures clear allocation of responsibilities, transparent reporting, and easier management oversight.
The Trace AgTech platform now supports structured reporting aligned with Sresta’s hierarchical model, improving visibility and accountability at every level:
This system simplifies management of a large field force and their reporting officers. By incorporating numerous control measures, it ensures quality field visits and verifies that no farmer is left unvisited. Automated feedback and audit forms can also be deployed to evaluate program effectiveness, supporting continuous improvement while strengthening organic farmer traceability.
Sresta Organics was founded in 2004 with a mission to promote sustainable livelihoods for farmers, encourage healthy lifestyles for consumers, and contribute to a better ecological balance. Consequently, their work focuses on two key areas: farmers and products. For farmers, they create communities committed to organic farming, ensure sustainable livelihoods, and foster mutually beneficial relationships. For products, they adopt a farm-to-fork approach to guarantee that farmers produce 100% organic items, which are delivered directly to customers.
Over the years, Sresta Organics has achieved remarkable growth. Today, they train and support 34,016 farmers cultivating 194,627 acres across 12 states. As operations expanded, the organization faced increasing complexity due to multiple hierarchical levels. Each Field Executive manages several Farmer Groups. Multiple Field Executives report to a Supervisor, who in turn reports to a Manager, and so on. Therefore, it became essential to provide personnel at every level with mobile app access to track farmers under their responsibility.
Trace AgTech studied Sresta’s field operations and requirements thoroughly. Subsequently, we integrated tracking and monitoring features into the platform to support business processes and hierarchy. As a result, responsibilities are clearly allocated, reporting is more transparent, and management oversight is easier.
The platform now enables a highly effective reporting structure that accounts for multiple roles at both field and managerial levels. Specifically:
Moreover, the system streamlines management of the large field force and their reporting officers. It ensures quality field visits through numerous control measures and verifies that no farmer is left unvisited. Additionally, automated feedback and audit forms can be easily deployed to evaluate program effectiveness, thus supporting continuous improvement.
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