Key Responsibilities:
- The responsibilities in this role are dual-focused.
- Marketing Responsibilities
- Market research and analysis: Evaluating trends, brand awareness, and competitive ventures.
- Campaign coordination: Assisting in the development and execution of marketing campaigns and managing marketing collateral.
- Digital platform management: Managing content on websites, social media, and email systems.
- Lead generation: Promoting the company’s software products to new and existing clients, sometimes involving direct sales or one-to-one communication.
- CRM Management: Using Customer Relationship Management software to track customer interactions and data.
- Reporting: Monitoring and reporting on campaign performance and customer feedback to inform product development and strategy.
- Software Support Responsibilities
- Troubleshooting: Diagnosing and resolving software-related issues reported by internal teams or external clients through phone, email, or chat.
- Installation and configuration: Assisting clients with the installation, configuration, and explanation of software products.
- On-site training/demos: Providing training and demonstrations of the software to users when required.
- Documentation: Creating and maintaining technical documentation, user guides, and knowledge base articles.
- Escalation and collaboration: Working with senior engineers or development teams to escalate and resolve complex technical problems.
- Essential Skills
- To succeed in this hybrid role, you typically need a blend of technical and interpersonal skills.
- Communication Skills: Essential for explaining technical information to non-technical users and collaborating with cross-functional teams.
- Technical Proficiency: Familiarity with MS Office, marketing software (e.g., CRM systems), diagnostic tools, and the specific software product the company offers.
- Problem-Solving: The ability to methodically analyze data and pinpoint the root cause of issues, whether technical or related to campaign performance.
- Organizational & Time Management Skills: Necessary for managing both campaign timelines and support tickets efficiently.
- Customer Focus: A dedication to ensuring high levels of customer satisfaction.
- Career Path
- A role combining marketing and software support is often an entry-level or mid-level position in a tech company.
- It can serve as a valuable stepping stone, allowing individuals to gain a deep understanding of the product and customer needs.
- Career progression might lead to roles such as:
- Marketing Coordinator/Manager
- Software Support Engineer
- Product Support Engineer
- Customer Success Manager
- Solutions Engineer
Qualifications:
- Any Master’s degree (IT, Computer Science, Marketing, Business, or related fields preferred).
- Freshers are welcome to apply.
Work Environment:
Department: Marketing
Location: Vyttila, Kochi
Employment Type: Full-time