Preferred Candidate Profile

• Bachelor’s degree in Business Administration, Marketing, Commerce, Computer Science, Information Technology, Engineering, or a related discipline.
• 0–1 years of experience in Sales, Business Development, Customer Support, Customer Success, SaaS, IT, or AgriTech. Freshers with excellent communication skills and a strong learning attitude are encouraged to apply.
• Excellent verbal and written communication, presentation, negotiation, and interpersonal skills.
• Strong customer-centric approach with the ability to build and maintain long-term client relationships.
• Familiarity with Google Workspace.
• Familiarity with AI tools such as ChatGPT, Claude, Gemini, Microsoft Copilot, or similar AI assistants.
• Knowledge of lead generation through LinkedIn, cold emailing, WhatsApp Business, and digital outreach.
• Basic understanding of Google Ads, Meta Ads, LinkedIn Ads, email marketing, and digital marketing concepts is an added advantage.
• Strong analytical, problem-solving, and multitasking abilities with attention to detail.
• Self-motivated, adaptable, eager to learn new technologies, and capable of working in a fast-paced SaaS environment.
• Relevant certifications in Sales, CRM, Customer Success, AI, Digital Marketing, or Cloud Technologies will be an added advantage.

Key Responsibilities

• Plan, execute and manage digital marketing campaigns across Google Ads, Meta Ads, LinkedIn and other relevant digital platforms.
• Support SEO activities, keyword research, website optimisation and content development to improve online visibility and organic traffic.
• Execute email marketing campaigns, LinkedIn outreach and WhatsApp-based campaigns to generate and nurture business leads.
• Monitor campaign performance, analyse key metrics and prepare reports to identify opportunities for improvement.
• Create marketing content, social media posts, product promotions, brochures, presentations and other sales and marketing collaterals.
• Research industry trends, competitors and target markets to identify new marketing and business opportunities.
• Build and maintain strong customer relationships to improve customer satisfaction, engagement, retention and renewals.
• Coordinate customer onboarding, product demonstrations and user training sessions.
• Provide first-level product support through phone, email, WhatsApp and remote sessions, ensuring timely resolution or escalation of issues.
• Understand customer requirements, collect feedback and coordinate with internal teams to address product-related concerns.
• Proactively follow up with customers to encourage product adoption and identify opportunities for upselling and cross-selling.
• Maintain customer records, interaction history, support tickets and follow-up activities.
• Identify, generate and qualify business opportunities through inbound enquiries, referrals, cold calling, email campaigns and LinkedIn.
• Schedule and conduct product demonstrations, presentations and initial discovery meetings.
• Support the sales cycle from lead qualification and follow-ups to proposal preparation, negotiation and deal closure.
• Prepare quotations, proposals and other business communications.
• Maintain accurate CRM records, lead databases and sales pipeline reports.
• Use AI tools to support marketing research, content creation, campaign planning, lead generation, customer communication and reporting.
• Explore opportunities to automate repetitive marketing, reporting and customer support activities.
• Stay updated on emerging AI tools, digital marketing trends and technologies relevant to SaaS businesses.

Key Skills

Digital Marketing, Digital Campaign Management, Lead Generation, SEO, SEM, Google Ads, Meta Ads, LinkedIn Marketing, Google Analytics (GA4), Social Media Marketing, Email Marketing, Content Marketing, B2B Marketing, Customer Success, Customer Support, Customer Relationship Management, Customer Onboarding, Product Demonstrations, SaaS, CRM Management, LinkedIn Prospecting, WhatsApp Business, B2B Sales, Business Development, Microsoft Excel, Google Workspace, AI Tools, Marketing Analytics, Communication Skills, Problem Solving.

Preferred Certifications

Candidates with one or more of the following certifications will be given preference:

• Google Ads Search Certification
• Google Ads Display Certification
• Google Analytics (GA4) Certification
• Meta Certified Digital Marketing Associate
• LinkedIn Marketing Labs Certification
• Google AI Essentials
• ChatGPT & Prompt Engineering Certification
• Salesforce Sales Representative Certification
• Relevant CRM or Customer Success certifications