Key Responsibilities:

• Search Engine Optimization (SEO
  • Conduct keyword research and implement on-page SEO strategies.
  • Optimize website content, meta tags, and URLs for better search rankings.
  • Perform technical SEO audits and recommend improvements.
  • Improve website speed, mobile-friendliness, and structured data.
  • Monitor backlinks and build high-quality inbound links.
• Content Marketing & Optimization
  • Collaborate with content writers to create SEO-friendly blogs, landing pages, and website content.
  • Optimize images, videos, and other multimedia for search engines.
  • Use SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) for insights and reporting.
• Paid Advertising & PPC (Optional)
  • Manage Google Ads, Facebook Ads, and LinkedIn Ads to drive targeted traffic.
  • Perform A/B testing and optimize ad campaigns for better ROI.
• Social Media & Online Presence
  • Assist in social media marketing strategies for brand visibility.
  • Optimize social media profiles for search engines.
• Performance Tracking & Reporting
  • Track SEO performance using Google Analytics, Search Console, and SEO tools.
  • Generate monthly SEO and traffic reports with actionable insights.

Required Skills:

✔ Strong knowledge of SEO best practices, keyword research, and competitor analysis
✔ Proficiency in Google Analytics, Google Search Console, and SEO tools (SEMrush,
Ahrefs, Moz, etc.)
✔ Familiarity with HTML, CSS, and website structure optimization
✔ Experience in content marketing and keyword optimization
✔ Knowledge of Google Ads, PPC campaigns, and digital advertising (optional)
✔ Analytical mindset and ability to generate insights from data

Qualifications:

📌 Bachelor’s degree in Marketing, Digital Marketing, IT, or related fields
📌 1-3 years of experience in SEO and digital marketing
📌 Certification in Google Analytics, SEO, or PPC (preferred but not mandatory)