Shreeja Mahila Milk Producer Company Limited (Shreeja MMPCL) is an all-women milk producer company headquartered in Tirupati. Since its inception in 2014, Shreeja has focused on empowering rural women milk producers. To manage its growing network efficiently, the organization implemented women dairy farmer traceability workflows, ensuring consistent registration, training, and monitoring across villages. Producer Network and Operational Challenges Shreeja operates through a large producer network supported by village-level procurement activities. This operating model relies heavily on accurate member records and timely field execution. As operations expanded, the organization needed to onboard new producers quickly while also delivering training in a consistent manner. At the same time, teams required clear visibility into who joined, who completed training, and what support remained pending. However, paper-based registers and scattered files slowed daily work. Moreover, these manual processes increased the risk of duplicate entries and missing information. Digitizing Registration and Training with Trace AgTech To support its scale goals, Trace AgTech digitized Shreeja’s farmer registration and training workflows. As a result, field teams now capture producer profiles in a consistent digital format. They validate key details during onboarding and record training participation village by village. Consequently, the organization gains a clearer picture of training coverage across locations. This visibility improves follow-up planning and significantly reduces last-minute data cleaning during reviews. Faster Reporting and Stronger Governance In addition, a single digital system improves reporting speed across teams. Staff generate summaries faster and share updates more confidently with management and partners. The system also reduces manual consolidation and dependence on paper lists and spreadsheets. Furthermore, digitized records create a cleaner operational trail for governance and audits. Overall, structured registration and training workflows strengthen execution discipline. They help Shreeja expand into new areas consistently while serving more women producers without adding administrative load. From Manual Records to Real-Time Visibility Shreeja’s rapid growth required a reliable way to onboard and train a large base of women producers while keeping data consistent across villages and field teams. Manual records created duplication risks, uneven data formats, and delays in producing accurate summaries for management and partners. To address this, Trace AgTech deployed a standardized digital onboarding and training workflow aligned with Shreeja’s field realities—high volumes, multi-location execution, and the need for uniform data capture. Field teams now register producers in a consistent format and log training delivery in real time. This approach creates a continuous pipeline from enrollment to capability building, with clearer tracking at every stage. Key Capabilities Delivered Digital farmer registration: Structured producer profile capture to reduce duplication and improve data completeness. Verification-ready farmer data: Standardized fields that support cleaner internal reviews and partner requirements. Training digitization: Digital logging of training sessions, attendance, and completion status for faster monitoring. Field-friendly workflows: Simple and repeatable processes for faster execution across locations. Reporting visibility: Faster summaries and exports to support reviews, follow-ups, and scale planning.

About Synthite Industries Limited Synthite Industries Limited, established in 1972, is a family-owned conglomerate based in Kerala, India. The company processes and supplies a wide range of spices in multiple forms, including whole, powder, oil, and oleoresin. Its diverse product portfolio includes pepper, red chili, nutmeg, and ginger. Over the years, Synthite pioneered the spice oleoresin trade in India and today accounts for more than 30% of the global oleoresin market. Commitment to Quality and Adaptability As one of the world’s leading suppliers of food ingredients, Synthite consistently delivers products tailored to specific client requirements. However, ensuring such high standards involves more than technological expertise. In addition, the company continuously adapts to ever-changing agro-climatic conditions to maintain quality and reliability across its supply chain. Backward Integration for Sustainable Sourcing To ensure superior produce quality, Synthite adopted a backward integration approach. The company strongly believes that high-quality raw materials can only be achieved by training farmers and promoting sustainable farming practices. Therefore, through its raw material sustainability initiative, Synthite works closely with local farmers and provides them with continuous education and hands-on support. Moreover, the company documents detailed farmer data and follows a structured coding system for its produce. As a result, Synthite maintains tighter control over raw material quality while ensuring complete farm-level traceability. The Challenge of Measuring Long-Term Performance Synthite strongly believes in continuous improvement—whether in farm productivity, profitability, or overall produce quality. However, tracking and comparing performance across multiple years posed a major challenge. Previously, the management team manually analyzed large volumes of data, which made year-wise performance monitoring both time-consuming and inefficient. How Trace AgTech Enabled Data-Driven Insights Based on insights from Corbel’s directors, who bring over 30 years of experience in managing contract farms and farmers, Trace AgTech had already developed built-in features for plotting year-wise progress. Consequently, the platform enables Synthite to track critical parameters such as area coverage changes, number of farmers, quantity produced, crops cultivated, farm productivity, average expenses, profitability, quality conformance percentage, and farmer loyalty. Key Reporting Capabilities Trace AgTech stores and provides year-wise data for Synthite. The system generates reports to track year-wise performance across all critical parameters. Users can access reports as summary tables, detailed reports, and graphical visualizations. Teams can export all reports to Excel for deeper analysis. Additionally, users can download graphs for use in reports and presentations. Business Outcomes and Benefits Improved control over project progress across multiple years Faster identification of weak areas, enabling continuous improvement Clear demonstration of project efficiency and effectiveness to clients More accurate and confident target setting for future years